Sunday, July 08, 2007

Profiling The Blogger's Workplace

Maybe we now have close to 40 million blogs around the globe, and still counting. We have been served up a plethora of insights about who these bloggers are and what they blog about. We invariably catch passing glimpses of them around town, in WiFi hotspots lugging their laptops. We see them in airports parlaying waiting time to rapt sessions on the web reading or writing blogs. We know friends who are bloggers and in personal conversations, they tell us about themselves and their blogs. Many of the more successful bloggers came from mainstream media and so we have known of them previously as journalists. In fine, we do pretty much have a good profile of who the more visible bloggers in our virtual world are.

But they do not account by any estimation for the bulk of bloggers. And precisely because these are members of the “citizen journalism” caste or more popularly, members of the Pajamas Media, they stay and lurk in anonymity, creating their blogs and reading other blogs in the privacy and secrecy of their little worlds at home. And indeed, mostly attired in their creased pajamas, lingerie, shorts, and I’m quite sure, a number bare naked at their computer table their fingers humping at the keyboard as they create their blog entries.

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